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4/29/2019 - Dr. Muhlheim- Brown Bag
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Safe and Ethical Social Media Use

4/29/2019
When: Monday, April 29, 2019
12:00 - 1:45 PM
Where: LACPA Conference Room
6345 Balboa Blvd., Bldg 2, Suite 126
Encino, California  91316
United States
Contact: LACPA Office
818-905-0410


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Monday, April 29, 2019

12:00 - 1:45 PM  1.5 CE Credits 

 

Safe and Ethical Social Media Use
This workshop may be counted toward the ethics requirement mandated every two years for license renewal.

 

Presented by: Lauren Muhlheim, Psy.D. 

 

Social media platforms provide opportunities to market our business, build our brand, engage with colleagues, and advocate for our community. But they bring unique challenges and risks. I will guide you through the use of different social media platforms. I will highlight relevant ethical considerations and discuss safeguards.

 

 

 

Lauren Muhlheim, Psy.D., is a psychologist with a practice in Los Angeles. She is a past co-chair of the Social Media Committee of the Academy for Eating Disorders. She is a current board member of LACPA and a current member of LACPA’s Ethics Committee. She enjoys using social media professionally.

 

 

 

 

Course Goals and Educational Objectives:   

Attendees will be able to: 

  1. Describe at least 3 social media platforms that psychologists can use to promote their work.
  2. Identify the benefits and risks of using various social media platforms in your practice.
  3. Explain the safeguards psychologists may take for safe and ethical social media engagement for professional purposes.



Course Outline: 

I.               Overview: introducing presentation

a.     What is social media?

b.     Why use social media?

c.      How can I use social media outlets in my clinical practice?

d.     Possible pitfalls and safeguards

 

II.              What is social media?

a.     Platforms:

               i.     Facebook, LinkedIn, Twitter, Pinterest, Tumblr, Instagram,

              ii.     Social media in a Donut – example,

1.     Can feel overwhelming that you have to do everything.  Be selective

b.     Social media as communication tool, online community – breaking down traditional divisions of country, class.  Accessible to everyone without the traditional barriers of money, marketing, access to gatekeepers in traditional media outlets (tv, radio, newspapers).  Clinical aspect to it. 

 

III.            Why use social media?

a.     This is not going away.  It’s not a passing fad. 

b.     We can leverage this new platform to advocate for our clinical practices and our patients

c.      Psychologists do not have the money or staff to advertise through traditional media. 

d.     It’s fun.  Minimal Effort. Meet people. Stay in touch with the person next to you or across the world. 

e.     Patients are searching for health information online

IV.            Examples of successful social media use on various platforms

V.              Potential risks and pitfalls: If you use a social media site to interact with potential or current clients             and colleagues, this site has become a part of your professional space. This means that legal and             ethical provisions may now apply to your online activities. Be aware that professional relationships             come with legal and ethical responsibilities that do not cease to exist just because you are on a                   social networking site.

a.     Client confidentially

b.     Multiple relationships

c.      Exposure of the therapist

d.     What is online stays online forever

VI.            Safeguards

a.     Social media policy – Keely Kolmes

b.     Separate personal from professional

c.      Use privacy settings

d.     Be very careful sharing about patients online even with their permission

e.     Think twice, tweet once

VII.           Questions and Answers

 

 

 

Parking info for Weekday/daytime programs:

 

The LACPA office address is THE ENCINO OFFICE PARK, 6345 Balboa Blvd, Building 2, Suite 126, Encino, CA 91316 - second building from Balboa Blvd., conveniently located near ample free daytime/weekday street parking on Balboa Blvd, south of Victory Blvd.  Both sides of Balboa have all day free parking.  There is also plenty of free parking at the Sepulveda Basin Sports Complex on the west side of Balboa, south of Victory, 6201 Balboa Blvd. (2nd driveway past the Busway). A 3-4 minute walk to the office door.  Wherever you park, please check the signs. 

 

Parking at The Encino Office Park lot between the hours of 9 a.m. – 6:30 p.m. is restricted to building tenants only.  Please do not park in the lot at the building.

 

 

* Attention Brown Bag Attendees!

 

There is a café in our complex called Park Café and Grill located in building four. They carry a wonderful selection of sandwiches, burgers, salads, soups and daily specials throughout the day.    

 

If you are interested, you may place an order the morning of the program 818-578-5606.  Walk-ins are fine.

 

For their menu and more details, you can view their website at www.parkcafeandgrill.com

 

 

  


This Brown Bag Event is available to all LACPA Members.  

This is a FREE LACPA MEMBER BENEFIT. Seating is limited.  

 

Certification of Attendance for Continuing Education Credit

Please note that the Brown Bag Programs are being offered as a LACPA Membership Benefit.  Attendance is limited to 50 LACPA members. Should you have a friend or colleague who would like to attend, please have them join LACPA before they send in this registration form. Programs subject to change.

 

The Los Angeles County Psychological Association (LACPA) is approved by the American Psychological Association to sponsor continuing education for psychologists. LACPA maintains responsibility for this program and its content.

 

This course may be taken to satisfy California Board of Behavioral Sciences (BBS) continuing education requirements.

 

It is important to note that APA continuing education rules require that LACPA only give credit to those who attend the entire workshop.  An evaluation of the workshop must be completed. Those who arrive more than 5 minutes (for a 1.5 hour program) after the scheduled start time or leave before the workshop is complete will not receive CE credit. Partial credit may not be given.

 

Program and location are subject to change.

 

 

 

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